Ayub Shah’s Mission to Share the Chitrali Pakol With the World

TajShahi was born from the passion and vision of Ayub Shah, a proud son of Chitral, who carries deep respect for his roots and heritage. Driven by a desire to share the elegance and tradition of the Chitrali Pakol with the world, he turned his dream into a reality. What started as a humble idea has evolved into a cultural brand—one that stands as a tribute to the timeless identity of the mountains.

Ayub Shah’s Mission to Share the Chitrali Pakol With the World

Ayub’s mission is simple yet profound: to showcase the pride, craftsmanship, and story of the Chitrali people through the Pakol. Each cap is more than just a product—it’s a symbol of legacy, resilience, and royalty.

Through TajShahi, Ayub envisions a world where cultural heritage isn’t just preserved—it’s worn with pride.

The Artisans Behind TajShahi – Masters of the Chitrali Pakol

Behind every TajShahi Pakol is a team of dedicated artisans, cultural guardians, and skilled hands—each playing a vital role in bringing the vision to life. Our craftsmen are not just workers; they are keepers of tradition, inheriting skills passed down through generations in the valleys of Chitral.

Handcrafted by Generations of Skilled Chitrali Craftsmen

From wool selection to final stitching, every step is carefully handled by those who understand the true meaning of the Pakol. Our team ensures each piece stays loyal to its roots while meeting the quality expectations of the modern world.

At TajShahi, we don’t just sell a product—we present a legacy, crafted by those who live and breathe the culture we proudly represent.

TajShahi’s Vision – Preserving Tradition, Empowering Communities

At TajShahi, our strategy is built on a powerful blend of cultural pride and global ambition. We aim to bring the Chitrali Pakol from the highlands of Pakistan to wardrobes around the world, creating a movement that celebrates tradition through style.

Our Strategy to Take Chitrali Culture Global

Our plan is rooted in three key pillars:

• Cultural Integrity
  Every design decision honors the original form and symbolism of the Pakol. We stay true to our roots while subtly adapting styles to suit global tastes.

• Sustainable Growth
  We work closely with local artisans, ensuring fair wages, ethical sourcing, and eco-conscious production. Our success is shared with the communities that make TajShahi possible.

• Global Reach
  With an expanding online presence and partnerships across regions, we’re positioning TajShahi as the go-to brand for authentic cultural wear. From Pakistan to the world, our caps carry a story that deserves to be told.